PGDM
Marketing & Innovation

Duration: 2 Years
Mode

Online

Duration

24 Months

Fee

Rs. 2.75 L

Eligibility Criteria

Valid Bachelor's Degree with 50% Marks (General),
45% Marks (SC/ST)

Become An Industry Leader With UGC-Recognized Online PGDM in Marketing & Innovation

Welcome to the Online PGDM in Marketing & Innovation at BIMTECH, where innovation meets marketing prowess in a dynamic two-year program. This cutting-edge course is designed to equip students with a comprehensive understanding of marketing strategies while fostering a mindset for innovation.

Our program is crafted to meet the evolving demands of the business landscape, preparing students not just to navigate the challenges of contemporary marketing but also to be at the forefront of driving innovation in the industry.

Program Highlights and Advantages

Discover our Online Degree Programs and begin an exciting educational journey

Holistic Skill Development

Acquire a versatile skill set that combines traditional marketing expertise with the ability to drive innovation, making you an invaluable asset to any organization.

Industry-Relevant Curriculum

Stay ahead of the curve with a curriculum designed in collaboration with industry experts, ensuring you're equipped with the latest tools and strategies.

Networking Opportunities

Connect with professionals and experts through industry interactions, workshops, and seminars, fostering relationships that can shape your career.

Real-World Projects

Apply your knowledge to real-world scenarios through live projects, case studies, and internships, gaining practical experience that sets you apart.

About Bimtech

Birla Institute of Management Technology (BIMTECH) was established in 1988 under the aegis of the Birla Academy of Art and Culture. The institute is supported by the B. K. Birla Group of institutions. Late Dr. (Smt.) Sarala Birla, Chairperson of Birla Academy and Syt. B K Birla, Chairperson of the B K Birla Group of companies are the founders of our business school. The institute is governed by an eminent Board of Governors mostly drawn from the top echelons of the industry.

University Rankings: Among the top private B-Schools in India (2021-22)

Ranking & Accreditation

Among the top private B-school in North India by Business Today-India-2021
By
nhrdn-shine.com
By
mbauniverse.com
By
businesstoday-mdra

1st Indian B-school to be awarded with the EFMD Business School Impact System (BSIS) label

Program Overview & Structure

  • Management Information Systems
  • Marketing Management - I
  • Organisational Behaviour
  • Quantitative Techniques
  • Business Economics
  • Financial and Managerial Accounting
  • Data Analytics
  • Human Resource Management
  • Information System Strategy
  • Operations Management
  • Emerging Technologies
  • Corporate Finance
  • Global Business Environment
  • Strategic Management
  • Enterprise Risk Management
  • Soft Skills
  • Consumer Behaviour
  • Product and Brand Management
  • Advertising And Sales Promotion
  • Customer Relationship Management
  • Business Research Methods
  • Design Thinking and Innovation
  • Service Marketing Management
  • Digital Marketing and E-commerce
  • Legal Aspects of Business
  • Dissertation
  • Corporate Social Responsibility
  • Entrepreneurship

Degree offered by us

Discover excellence at BIMTECH through our prestigious 2-year PGDM courses. Our robust curriculum equips students with industry-standard skills and knowledge, paving the way for a successful career in the dynamic corporate world. This diploma opens doors to a spectrum of career opportunities, ranging from leadership roles in esteemed organizations to entrepreneurial endeavours preparing students for the future.

Eligibility Criteria

  • Fresh 10+2 pass out students or aspirants seeking a career in Business Management.
  • Entrepreneurs looking to enhance their skills in Business Management.
  • Aspirants who want to understand topics of wide relevance including Human Resource, Banking, Law and Accounting from Business Management perspective.
  • Applicant must possess sufficient knowledge and understanding of English Language.

For Indian Students

  • 10th Class Certificate (Completing 10 years of Formal Schooling)
  • 12th Class Certificate (Completing 12 years of Formal Schooling)

For Foreign Students

  • O Level Certificate (Completing 10 yrs of formal schooling. Diploma not accepted)
  • Certificate of equivalence from association of Indian Universities required from students with foreign education to apply in any university in INDIA. (refer to https://aiu.ac.in/)

Fees Structure

EMI starting at
₹14,445*
Interest free
Booking Amount
₹15,000*
This is not refundable. Prep courses are provided against that. Student has an option to pay in 4 installments.
Full Course Fee
₹2,75,000
 

Potential Job Roles

ENTRY LEVEL

  • Management Trainee
  • Financial Analyst
  • Marketing Coordinator
  • Operations Executive
  • Business Development Associate

MID LEVEL

  • Operations Manager
  • Marketing Manager
  • Business Analyst
  • Human Resources Manager
  • Financial Controller

ADVANCED LEVEL

  • Chief Operating Officer (COO)
  • Director Marketing
  • Director Finance
  • Chief Executive Officer (CEO)
  • Business Development Director

Top Recruiters

Meet our top-ranked faculty

Learn from the best at Amity Online with world-class education and leading international faculty.

Prof. Arvind Shukla

Chairperson, Doctoral Programmes
Professor of Marketing

Prof. Rahul Singh

Professor and Chair, Strategy,
Innovation and Entrepreneurship

Prof. Pankaj Priya

Area Head - Marketing &
Retail Professor of Marketing

Prof. Arvind Shukla

Chairperson, Doctoral Programmes
Professor of Marketing

Prof. Rahul Singh

Professor and Chair, Strategy,
Innovation and Entrepreneurship

Prof. Pankaj Priya

Area Head - Marketing &
Retail Professor of Marketing